Building a tech brand, which feels culturaly familiar
Sarvam AI
An agent tying up backend,
and providing support
Discipline
Motion Design Logo Design Merchandise Event
Timeline
2025 - Ongoing
Link
Brand Brief
We envision a world where: India is no longer watching the AI age happen. It becomes a nation to design population-scale, culturally attuned, ethical AI — and export them to the world.
Problem Statement
Building a logo that is a fusion of both worlds Culture and Tech
The logomark should be something which does equal justice to both the cultural presence of India, as well as the impact of technology—a symbol that is relatable and relevant for all Indians, while seamlessly bridging heritage with progress to reflect a future-forward national identity.
Vision
Indian Architecture Pinnacle. First to merge ancient temple planning with modern construction
Its symbolism aligned with Sarvam: inclusivity and unity, the lotus as a sacred symbol of knowledge, and a foundation rooted in geometry and clarity. It felt both timeless and forward-looking, much like the identity we were building.
Outcome
This concept is both timeless and futuristic, deeply Indian in essence and profoundly technological in spirit.
The known defines structure, the unknown holds possibility — and “everything” exists in the tension and union between them.
